The Gary Cantrell Podcast

How To Start a Podcast - Part 1 (Defining your message, zeroing in on consistency, upload frequency, runtime etc)

February 24, 2021 Gary Cantrell Season 5 Episode 8
The Gary Cantrell Podcast
How To Start a Podcast - Part 1 (Defining your message, zeroing in on consistency, upload frequency, runtime etc)
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The Gary Cantrell Podcast
How To Start a Podcast - Part 1 (Defining your message, zeroing in on consistency, upload frequency, runtime etc)
Feb 24, 2021 Season 5 Episode 8
Gary Cantrell

On this edition of the Gary Cantrell Podcast, it's part 1 of a multi-part series on How To Start a Podcast. Specifically in this episode I will discuss the questions you should ask yourself BEFORE starting a podcast, why you need to zero in on your consistency with the podcast, upload frequency, runtime etc.

Getting value from this podcast? Be sure to leave a review on Apple Podcasts and let others know so that they can check it out for themselves! 


Support the show (https://www.buymeacoffee.com/garycantrell)

Show Notes Transcript

On this edition of the Gary Cantrell Podcast, it's part 1 of a multi-part series on How To Start a Podcast. Specifically in this episode I will discuss the questions you should ask yourself BEFORE starting a podcast, why you need to zero in on your consistency with the podcast, upload frequency, runtime etc.

Getting value from this podcast? Be sure to leave a review on Apple Podcasts and let others know so that they can check it out for themselves! 


Support the show (https://www.buymeacoffee.com/garycantrell)

How to start a podcast - Part 1


Hey everyone, you're listening to the Gary Cantrell podcast and today we’re gonna talk part 1 of how to start a podcast, I’m so excited for this… y’all ready? Lets go!!


(music break)


Welcome! My name is Gary Cantrell, and if you’re new here I’m a 14 year podcaster, I’ve worked in live internet radio broadcasting and I love to create videos! For the next couple of weeks I wanted to share my insight on starting a podcast.


Look, i get it. Everyone is talking about starting a podcast now. You’ve probably thought about it many times over and now you want to jump in on the action. The goal of this series is to give you the no bs look into what it takes to start a podcast, to be consistent with it & when you’ve decided you’re gonna stick with it how to make it sound really good!


Let’s start with your goals. What you should be asking yourself is “Why do i want to start a podcast?”, “If I do start a podcast, what will my message be?” “Who am I trying to speak to with this podcast” “Can I be consistent with this podcast?” If you can’t answer all of those questions, you probably should hold off starting until you can answer them. 


Did you know that there are over 1 million podcasts now? When I started back in 2007 there was less than 250k. What blew my mind more than anything was out of those million there was only around 300k that have uploaded something in the last month (shout out to Buzzsprout’s head of marketing, Alban Brooke who was on Pat Flynn’s Smart Passive Income podcast sharing this knowledge)  When I heard that it blew my mind but on the other hand I wasn’t too surprised given how easy we tend to give up on ourselves. Yes I have done this myself. You’re not alone.


I really want you to think long and hard about if you really want to dive in. Imagine this. You start a podcast and 8 weeks in you’ve started building a nice community. Let’s call it between 50-100 listeners. They are absolutely hooked on your podcast, you are speaking to them in a way where they can’t imagine how they’ve gone this far in life without your insight. That’s a big impact right? Now imagine, you’ve suddenly decided “I’m not really feeling this anymore, I’m just gonna stop” or maybe even “Wow, I’ve put all this time in and all I have is only 100 listeners” I say this because I know people have thought this before, I say this because I myself have had these thoughts and I don’t think it’s fair to people who invest their time and energy into you only for you to decide that a couple of listeners isn’t worth it and you’re gonna just leave that behind. Don’t be that person.


OK, now on the other end of the spectrum let’s say you’ve answered all of the above questions, you’re committed to make this work and you’re ready to get started. GREAT! Now you’ve got to figure out what your upload frequency will be and how long you’re target runtime will be. Consistency is everything and if you’re going to build a community with your podcast you’ve got to let the listeners know exactly what they can expect from you. Also I get that we get busy from time to time and maybe you may be a day or two late uploading or even miss a week, all you have to do is let your audience know in the first episode what they can expect from you. For instance “Thanks so much for listening to this podcast, I’ll be uploading every Tuesday and i just want to let you know that given the nature of my job that I occasionally may be a day or two late and I might even miss a week but I’ll be sure to let you know on my socials if that happens” So with that not only have you given them a heads up but you’ve also given them a reason to follow you on your social media accounts and stay tuned for any updates.


When it comes to runtime, this is really dependent on a couple of things. The nature of your content, what you’re talking about, whether you’ll be having a guest on etc. The great thing about podcasting is that it doesn’t require screen time so people can passively listen. So it’s not out of the realm of possibility to have a podcast running over an hour. Now if you want my opinion on this, I think the longer podcasts are better suited for guests. Having a long conversation with someone and letting the listener listen in like a fly on the wall is really cool. If you’re someone who’s going to be doing these solo you might consider how you can jam pack tons of value in a 30 min or less format. Remember these aren’t hard and fast rules, these are suggestions. You might build a huge audience that could listen to you talk for hours, gauge feedback from your listeners and see what they prefer then adjust based on the demand for it and what your gut says.


So to recap, what have we covered? We’ve talked about what questions you should be able to answer before starting your podcast. We’ve talked about why you should take a stronger look at your consistency before starting your podcast. We’ve covered how long your podcast should be. Now we’ve gotta talk about how you’re going to record your podcast & where it’s going to live but that’s another podcast for next week. I wanna keep these short! Be sure to subscribe to this feed so that you get next week’s podcast the moment it comes out and we’ll talk about the various podcast hosting options and which one is right for you as well as some possible equipment you’ll want to look into. 


Thank you so much for checking out Part one of this “How to start a podcast” series and I look forward to chatting with you in Part 2. In the meantime if you have any questions or comments feel free to reach out to me on Instagram or Twitter both are @GaryCantrell See you next time! Have a great day.